The old ways of attracting prospective students aren’t working

Approximately 86% of higher education leaders are concerned about meeting their enrollment goals. The pool of high school students is shrinking at the same time students are concerned about rising college costs and the value of higher education.

Recruitment is expensive. It’s difficult for traditional marketing tactics to break through the noise. The future of name buys is uncertain with changing data privacy laws and a gap in college fairs and standardized testing. Students’ interests need to be at the core of how you reach and connect with them.

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For enrollment leaders:

Showcase your institution to students who are most likely to enroll. Engage with students you otherwise wouldn’t be able to reach.

For admission counselors:

Build relationships with high school counselors and students. Improve efficiency by reducing travel and saving time and resources.

For executive leadership:

Yield a class of students that meets your goals. Attract students proven to persist and retain at higher levels.

Focus your recruitment efforts on students’ best interests

A successful recruitment framework is student-centric. This approach uses data-informed practices to support students throughout the entire recruitment and enrollment process for sustainable results. The Intersect solution puts students first. This ultimately helps higher education institutions meet their recruitment, admission, and enrollment goals, while ensuring good stewardship of the students and school counselors we serve in Naviance.

Intersect’s Student-Centric Recruitment Framework is built on six main principles:
  • Support the student journey
  • Respond to student interests
  • Prepare for demographic shifts
  • Collaborate with key influencers
  • Inform through ethical data practices
  • Drive student success

Intersect Capabilities

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Showcase Your School

You want to be on the short list of colleges students are considering. How will you stand out and enrich their understanding of what your institution offers?

Intersect Awareness capabilities include:
  • Enhanced College Profiles – Take full advantage of your Naviance College Profile page and amplify your appeal with students through engaging content. Enhanced College Profiles receive 3.9x more views than basic profiles.
  • Counselor Community – Build relationships with 60,000 high school counselors and share information about your institution.

Reach Best-Fit Students

Students who are the best match for you are more likely to matriculate. Instead of casting a wide net, put your energy into developing relationships with students whose interests match your offerings.

Intersect Advanced Awareness capabilities

Define the student audiences you want to reach and present relevant messages. You have lots of levers to customize your outreach, including majors, location, competitive institutions, and optional diversity segments.

Compared to institutions without Advanced Awareness, when a student matches on multiple criteria through this capability, they are:

  • 64% more likely to view your profile
  • 93% more likely to add you to their list
  • 55% more like to connect

Attract Inbound Inquiries

Provide students a direct path from research to connection. Rather than buying lists and hoping students respond, allow them to contact you when they’re ready to learn more. You can then nurture them toward applying.

Intersect Connection capabilities

Students raise their hands to demonstrate interest and share their contact information with you directly from their search. This creates a unique, mutual connection that provides a high-intent student inquiry ready for engagement. Students only connect with an average of 2.6 schools within Naviance, demonstrating intent to apply; 3 out of 4 students who connect end up applying.

Compared with names purchased from a list source, these students are:

  • 15x more likely to apply
  • 13x more likely to admit
  • 10x more likely to enroll

Understand Student Behavior

Student preferences are rapidly changing. To remain competitive and viable in the always-changing landscape, institutions must make data-informed decisions to evolve their strategies and offerings based on emerging student needs and interests.

SuperMatch Insights capabilities

Take the guesswork out of recruitment. Based on over a billion data points from 30 million SuperMatch searches annually, SuperMatch Insights provides clear analytics to better understand student college search behavior. With these insights, you can continue to innovate your recruitment efforts and keep your institution ahead of the curve.

Streamline Visit Scheduling

In-person and virtual student interactions are a crucial step in the recruitment process, yet they are time-consuming and costly to plan and conduct. Increase efficiency and reduce travel by optimizing your appointments.

Premium RepVisits

Book visits directly with 4,200 high schools via Naviance. In comparison to the free version of RepVisits, institutions with Premium RepVisits book:

  • 256% more appointments, with an average increase of 59% per rep
  • 9% more out-of-state visits, while traveling 16% fewer days
Events

Bring more best-fit students virtually or physically to campus by promoting your information sessions and other events to specific audiences.

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Intersect has allowed Caldwell to identify best-fit students for our institution in both our primary and new markets. With the already impressive market penetration of Naviance, Intersect puts you in front of the right students, at the right time.

Stephen Quinn, Assistant Vice President of Enrollment Management Caldwell University (NJ)

Reach best-fit students at 13,000 Naviance high schools

Intersect’s exclusive integration with Naviance helps you reach 43% of U.S. high school students who are actively conducting a college search. Leverage the data Naviance collects about students’ goals so you can help them find their best fit. Nearly 90% of students who use Naviance plan to go to college. They have expanded counselor support, which leads to higher academic achievement and greater persistence and retention rates.

Learn more about Naviance

The Growing Naviance Footprint

Utilize Intersect to reach an engaged Naviance student audience across the United States

Resources to help you along the way

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Intersect
4 Benefits of a Data-informed Approach to Student Recruitment
Learn about the 4 benefits of using a data-informed approach to student recruitment based on student interests and how Intersect can help institutions do just that.
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Intersect
Evaluating Recruitment Efforts Webinar
Check out our webinar recording to learn how admission and recruitment leaders from Jacksonville University, Western Connecticut State University, and the University of Oregon are evaluating recruitment efforts on their campuses during this time and the challenges and opportunities that come with those evaluation methods.
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Ready to Try Intersect?

Gain insights on how to shape your class by analyzing Naviance and non-Naviance students in your current enrollment phases.

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