First-Source Focus: Why It Won’t Help You Move the Needle on Enrollment

There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.

International Student Survey 2017: The Changing Dynamics of International Student Recruitment

In the 2017 International Student Survey, Hobsons heard from more than 62,000 prospective international students from 196 countries. The report identifies actions that universities can take to attract more international students, from speeding up responses to inquiries to focusing on key communications channels. Download a copy of the report for essential insights to enhance your international student recruitment strategy.

Improving the Odds: An Empirical Look at the Factors That Influence Upward Transfer

This report empirically explores student- and institutional-level factors that influence the likelihood of upward transfer for students who enroll in community college directly after high school. It also offers strategies for high school educators, college faculty and staff, and state and federal policymakers to consider in order to increase upward transfer rates.

Talking about race, class, and college access

Talking about Race, Class, and College Access (2017)

With an emphasis on racial diversity, the findings in this report bring forward some of the strategies being used in a variety of institutional settings to advance higher education access.

Dual Enrollment in the Context of Strategic Enrollment Management

The goals of this survey were to capture a current snapshot of dual enrollment (DE) course and program practices at institutions in the United States and determine if and how DE plays a role in the strategic enrollment management efforts of the institution.

Changing Face of the Community College

Eight years ago administrators laying plans for Guttman Community College in New York City set a goal: This school would not be like so many other community colleges with low completion rates. Guttman would make getting students to graduation a primary mission.

2016 Inside Higher Ed Survey of College & University Admissions Directors

Increasingly, higher education institutions in America are rethinking their admissions and recruiting practices to draw students who will be a good fit with their institutional culture. This study addresses important questions about higher education admissions and recruiting policies and procedures as perceived by leaders grappling with key issues.

Dialogue to Improve Readiness

Hobsons has partnered with AASA, The School Superintendents Association, and AACC, the American Association of Community Colleges, to foster dialogue between school superintendents and community college presidents to discuss and develop strategies to improve college readiness and create a seamless K-14 system to benefit students, parents, and the community.

Individual Learning Plans for College and Career Readiness: State Policies & School-Based Practices

An extension of the report, Individual Learning Plans: Improving Student Performance released in 2015, is this reseach to practice brief to be used as a resource to complement the report.

Dual Credit: A Strategy for Accelerating Educational Readiness, Progress, and Completion

Are you considering offering dual credit opportunities to enhance college and career readiness in your district? Learn how dual credit programs are being deployed at high schools across the country and how school district leadership perceive their value.


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