Educate, Discover, and Connect
Founded in 1794—two years before Tennessee became the sixteenth state—the University of Tennessee is a public research university and the flagship campus of the overall University of Tennessee system. It boasts 9 undergraduate colleges and 11 graduate colleges and is located in Knoxville, Tennessee.
Known for its nickname, the Volunteers, the University of Tennessee, Knoxville (UT) is the state’s oldest higher education institution and preeminent public university. UT has more than 360 undergraduate degree options, four honors programs, and places a strong emphasis on service-learning and research. A land-grant institution, UT maintains research as a central component of its mission. Across all departments on campus, faculty and students are engaged in adding to the body of knowledge in academic disciplines and providing solutions to everyday problems.
Additionally, UT is focused on preparing its students for success after graduation. More than 80 percent of its graduates report they are employed or in graduate school within six months of graduation.
The Search for Methods to Maximize Already Positive Growth
For the last five years, the incoming freshman class at UT has steadily continued to grow in both numbers and competitiveness. In spite of this enrollment success, UT enrollment leaders knew they had to adopt new methods of reaching students to continue increasing their goals.
After internal research and talking to colleagues, the UT team identified Intersect as a piece of the puzzle to continue their multi-year growth in 2017. With more than 10 million students using Naviance, Intersect could give UT the ability to identify and connect with even more students and grow relationships with high school counselors.
You can’t do things the same way and expect different results. We looked at Intersect to help us identify and connect with more students, specifically in markets where we had recruiters.Fabrizio D’Aloisio, Associate Vice Provost for Enrollment Management & Executive Director of Undergraduate Admissions
Partnering with Intersect
UT’s Naviance Class Share Analysis identified markets of significance and additional opportunity for growth. Coupled with their search strategy, UT began working with Intersect to gain even greater access to Naviance students, who yield at higher rates than traditional sources. With Naviance’s broad reach, UT was able to connect with students in both existing markets and new markets. These connections facilitated an even stronger relationship with Naviance schools and their counselors.
Responding to the challenges presented by the pandemic, UT was able to leverage their Enhanced College Profile in Naviance to update information regarding scholarships and virtual visits not only for students, but also for their counselors.
Continuing to grow enrollment is a strategic priority at UT, and Intersect has bolstered their efforts and complemented their overall strategy.
Using Intersect Connection, UT gained 7,100 student connections in the Class of 2020, with 64 percent converting to applications. Additionally, using RepVisits, an Intersect feature that optimizes the scheduling of in-person and virtual high school visits, more than 900 interactions were scheduled alongside UT recruiter efforts. Most recently, UT grew significantly even during the COVID-19 pandemic, enrolling the largest class in university history in the fall of 2020.
“We’ve definitely leaned into the partnership during an incredibly challenging recruitment season in enrollment to help increase what we’re already doing especially as search names are harder to find,” says D’Aloisio.