The Student-Centric Recruitment Framework

Student recruitment is rapidly changing. Multiple forces are driving dramatic changes in the industry like the shift in the number of future high school graduates, changes to NACAC’s Code of Ethics and Professional Practices, and most notably, the coronavirus pandemic’s disruption of the college-going process. Admission and enrollment leaders must act now to mitigate short- and long-term impacts of the current obstacles they face.

To support the ever-changing needs of today’s students and build a solid foundation for the future, institutions must implement student-centric recruitment practices. The Student-Centric Recruitment Framework, developed by Hobsons, encompasses six key principles:

  • Support the student journey
  • Respond to student interests
  • Prepare for demographic shifts
  • Collaborate with key influencers
  • Conduct ethical data practices
  • Drive student success

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