The Higher Education Data Landscape

The importance of making data-driven decisions in higher education admissions and enrollment offices has never been greater. Join Brian Mikesell, Hobsons’ VP of Market Engagement and Dr. Jennifer Beyer-LeFever, Hobsons’ Admissions Product Manager to learn more about the evolution of higher education data and how Radius by Hobsons enables institutions to manage and use data make insightful admissions decisions.

Virtualizing the Admissions Review Process: Bringing Best Practices to the Cutting Edge

The application process is an important stage of the student lifecycle — and an important time for schools to connect with students. Students are applying to more schools than ever before at a time when college and university admissions offices face increasingly limited resources and competing priorities. This whitepaper examines the impact a virtual review process can have on institutions looking to maximize the productivity of admissions staff, improve service to students, and partner in the student experience.

Precision Decisions: Optimize Your Application Process

Institutions invest a lot of time and effort reviewing applications and making admissions decisions. Yet the process is often frustrating for students and intense for admissions and IT staff who manage the systems and workflow. Learn why you should build a purposeful digital ecosystem for a best-in-class applications review and decision process.

2014-2015 State of CRM Use in Higher Ed Report

The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep ourselves, and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing. The results of this survey are intended to serve as a benchmark for trends on this topic.

Retention Solutions: Mapping a Framework

Retention solutions are increasingly important for higher education leaders seeking to remain financially stable. This report is the first in a series on retention that will serve as a reference guide for institutional leaders seeking to navigate the myriad available solutions to support retention. This series will help leaders understand the key decisions for implementing retention solutions and present strategies for considering a more horizontal integration of data across the student lifecycle to support retention.

Redefining Advising: Three Takeaways from NACADA’s Annual Meeting

I had the privilege recently of spending three days in Las Vegas, Nevada, attending the annual meeting of NACADA – the National Academic Advising Association. More than 4,000 advising leaders and student success administrators attended the conference to learn from one another and discuss the advising challenges they encounter in most successfully supporting students in finishing what they start. Three themes stood out as hot topics in presentations that were delivered and in my conversations with conference participants.

The 2015 Survey of Admissions Directors

Hobsons recently sponsored the 2015 Inside Higher Ed Survey of College and University Admissions Directors – a study by Inside Higher Ed and Gallup that sheds light on the practices and thoughts of senior-level college and university admissions and enrollment officers related to recruitment policies, admissions procedures, financial aid, and education policy.

ACE & Hobsons Convene Higher Education Leaders to Discuss Race, Class, & College Access

The report, Race, Class, and College Access: Achieving Diversity in a Shifting Legal Landscape, summarizes a first-of-its-kind survey of admissions and enrollment management leaders at selective colleges and universities. With an emphasis on racial diversity, the findings shed light on the strategies being used in a variety of institutional settings to advance higher education access.

Ten Tips for College Admissions Officers from Yogi Berra

Here’s a list of the top ten words of wisdom from Yogi Berra to college admissions professionals.

We Asked. They Answered. Student and Parent Feedback About College Recruitment Communications

To take a quick measure of student and parent perceptions of outbound college communications, we posted an open-ended question on College Confidential, asking what they like and dislike about how colleges communicate with them. We collected the responses and ranked the most frequently mentioned among them.

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