2014-2015 State of CRM Use in Higher Ed Report

The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep ourselves, and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing. The results of this survey are intended to serve as a benchmark for trends on this topic.

Redefining Advising: Three Takeaways from NACADA’s Annual Meeting

I had the privilege recently of spending three days in Las Vegas, Nevada, attending the annual meeting of NACADA – the National Academic Advising Association. More than 4,000 advising leaders and student success administrators attended the conference to learn from one another and discuss the advising challenges they encounter in most successfully supporting students in finishing what they start. Three themes stood out as hot topics in presentations that were delivered and in my conversations with conference participants.

The 2015 Survey of Admissions Directors

Hobsons recently sponsored the 2015 Inside Higher Ed Survey of College and University Admissions Directors – a study by Inside Higher Ed and Gallup that sheds light on the practices and thoughts of senior-level college and university admissions and enrollment officers related to recruitment policies, admissions procedures, financial aid, and education policy.

ACE & Hobsons Convene Higher Education Leaders to Discuss Race, Class, & College Access

The report, Race, Class, and College Access: Achieving Diversity in a Shifting Legal Landscape, summarizes a first-of-its-kind survey of admissions and enrollment management leaders at selective colleges and universities. With an emphasis on racial diversity, the findings shed light on the strategies being used in a variety of institutional settings to advance higher education access.

Ten Tips for College Admissions Officers from Yogi Berra

Here’s a list of the top ten words of wisdom from Yogi Berra to college admissions professionals.

We Asked. They Answered. Student and Parent Feedback About College Recruitment Communications

To take a quick measure of student and parent perceptions of outbound college communications, we posted an open-ended question on College Confidential, asking what they like and dislike about how colleges communicate with them. We collected the responses and ranked the most frequently mentioned among them.

The State of Higher Education 2014: Focus on Four-Year Institutions

Executives at four-year public and private institutions of higher education face an ever-increasing set of challenges, of which the most pressing are the changing student landscape, uncertain financial times, and shifting accountability goalposts. As a result, higher education executives are searching for ways to address these challenges while maintaining or even improving student access and success.


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