Most foreign students don’t understand TEF – survey

International students are confused over several aspects of the UK’s Teaching Excellence Framework (TEF) scheme, found a survey released by international student recruitment firm Hobsons EMEA last week.

Brexit leads to the EU transcampus

King’s College London is on course to win the race to be the first British university to set up a post-Brexit campus in the EU. Collaboration between the college and TU Dresden, in the middle of “Silicon Saxony”, is likely to result in a new site for the London institution in Germany.

Renew lobbying efforts, says #WeAreInternational

The creators of the UK’s #WeAreInternational campaign have urged the higher education sector to refresh its commitment to change the government’s policy around international student visas.

Hobsons EMEA Announces Plans to Expand International Student Survey to Include EU Universities

Hobsons EMEA, the international student recruitment consultancy, are pleased to announce plans to expand their International Student Survey (ISS) 2017 to include European university partners. As part of their growth and insight strategy, Hobsons will start collecting responses for next year’s Survey in January 2017 and are looking for more European Universities to take part.

Understanding Your Ideal Students: Three Steps to Developing a Student Persona

Institutions are increasingly trying to understand how to engage prospective students while also trying to make smart budget decisions. One approach to making informed decisions about where and how to engage an institution’s ideal student set is the student persona, based on the “buyer persona” tactic many brand leaders embrace.

Avoiding the Pain Chain: Tips for Strategic Allocation of Student Recruitment and Marketing Budgets

As Hobsons admissions and advising consultants, we encourage institutions to increase their student engagement efforts by leveraging technology investments to communicate more personally. Learning more about your students and prospective students and engaging on a personal level will help strengthen your relationships with them.

3 Rules of Mobile Search for the Savvy Digital Marketer

Digital marketers optimizing their marketing campaigns for mobile should consider the following tips.

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