First-Source Focus: Why It Won’t Help You Move the Needle on Enrollment

There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.

Hobsons Intersect Connects High School Counselors with College Admissions

"The Hobsons Counselor Community allows our university to have a conversation with one of the most important influencers in the college search: the high school counselor. Just like with a prospective student, having an ongoing dialogue about our university with the school counseling staff allows them to get a more complete picture about what we have to offer and more importantly, allows the high school counselors to form a clearer picture about which students at their school would be a good fit at our university," noted Michael Brown, director of admission for Heidelberg University in Ohio.

You’ve Joined the Hobsons Counselor Community – Now What?

Can you name every high school and school counselor in your territory? Aside from the day that you visit a school, do you know what’s happening on those campuses throughout the year? When you need more information about a school to evaluate an applicant, or when a counselor needs information to better assess whether a student would be a good fit for your college, is it easy to engage with your colleagues on the other side of the desk? These are some of the questions we wanted to address by creating the Hobsons Counselor Community.

RepVisits – Taking the Pain Out of Visit Scheduling (May 18)

Scheduling visits to high schools can be a time-consuming process for both school counselors and admission counselors. That’s why Erica White, former school counselor and now a Product Manager at Hobsons, created RepVisits in 2015. RepVisits brings high schools and college admission counselors together on one website to schedule appointments and organize college fairs.

RepVisits – Taking the Pain Out of Visit Scheduling

Scheduling visits to high schools can be a time-consuming process for both school counselors and admission counselors. That’s why Erica White, former school counselor and now a Product Manager at Hobsons, created RepVisits in 2015. RepVisits brings high schools and college admission counselors together on one website to schedule appointments and organize college fairs.

The Art of Texting Students

We’ve all heard that today’s students prefer text messages to just about any other communication medium. But how do you use text messaging effectively? When should you text? Which topics are ‘text-worthy’? What kind of tone should texts have? And how do you incorporate text messaging into your communication strategy – and, more importantly, into your overall enrollment plan? Learn the answers to these and many other burning questions so you can decide whether text messaging is something you should pursue and how to do it successfully.

The Importance of Building Counselor Connections

Erica White, the school counselor who founded RepVisits.com and now serves as a Product Manager at Hobsons, explains how building relationships with those on the other side of the desk helped her students enroll in colleges where they would thrive and reach their educational goals.

“It Takes a Village” - Building Relationships to Ensure Student Success in Admissions

Hobsons is introducing a new community to help school counselors and college admissions officers network more effectively. We believe that creating close working relationships and simplifying connections between professionals "on both sides of the desk" can be a huge benefit to students. Join us for this webinar to learn more about the Hobsons Counselor Community - what it is, what it means for you and your students, and how you can participate.

Hobsons Makes New Acquisition to Expand Access to College Opportunities for High School Students

Hobsons acquires RepVisits to expand access to college opportunities for high school students.

RepVisits Joins Hobsons

Hobsons acquires RepVisits to expand access to college opportunities for high school students.


Upcoming Webinars

Media Kit Resources

Looking for press contact information and logos? Find those as well as information on Hobsons leadership, blogging guidelines, and more.

View All Resources