Seasoned Executives to Lead Naviance Initiatives; Drive Marketing and Partnership Strategy
We’ve talked to a number of Naviance ActiveMatch customers who said they weren’t doing anything special with the students who opt-in to connecting with their institutions. In some cases, they don’t even import the names of students who have connected with them via ActiveMatch, because “the student is already in our inquiry database.”
As almost everyone involved in the college application process knows, a CEEB code (short for College Entrance Examination Board) is a unique code assigned to high schools and colleges to ensure that test scores, transcripts and other application documents are submitted to the right institutions. A CEEB code identifies the institution the student comes from as well as where they are going.
1.3 million students in the Class of 2017 planned their futures in Naviance. Join us to gain valuable insights into the college and career planning trends – including college application behavior – for this student cohort.
The unsung heroes of the fall have to be the admissions staff members who are up before dawn to drive to their first high school of the day, and who then proceed to visit three or four more high schools before heading to an evening college fair…five days a week. If that sounds like you, you’ll want to read our report – To Lunch or Not to Lunch – based on Hobsons’ 2016 Road Warriors Survey.
Hobsons is pleased to once again be a sponsor for the Inside Higher Ed survey of college and university admissions leaders. In this survey report, released in September of 2017, admissions leaders noted a number of concerns. Download the report to see what your colleagues in admissions across the U.S. have identified as trends to watch in 2017-2018.
Listen to Jay Bookout and Su Hallenbeck from Hobsons as they discuss the CEEB code analysis that is currently being provided for Intersect clients and non-clients alike.
There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.
"The Hobsons Counselor Community allows our university to have a conversation with one of the most important influencers in the college search: the high school counselor. Just like with a prospective student, having an ongoing dialogue about our university with the school counseling staff allows them to get a more complete picture about what we have to offer and more importantly, allows the high school counselors to form a clearer picture about which students at their school would be a good fit at our university," noted Michael Brown, director of admission for Heidelberg University in Ohio.
Can you name every high school and school counselor in your territory? Aside from the day that you visit a school, do you know what’s happening on those campuses throughout the year? When you need more information about a school to evaluate an applicant, or when a counselor needs information to better assess whether a student would be a good fit for your college, is it easy to engage with your colleagues on the other side of the desk? These are some of the questions we wanted to address by creating the Hobsons Counselor Community.
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