Whether you dread recruitment travel or love it, you need to make the most of the time you spend outside your office. Creating more opportunities to meet with students and introduce them to your institution will help make your travel more rewarding and productive.
Lynn University began working with Hobsons five years ago as part of a new initiative to address increasing enrollment goals and find innovative ways to reach students. They knew it was important to get in front of students who are in Naviance researching college options.
Using ActiveMatch to promote the university within Naviance has given UCSB the opportunity to connect with many students who are potentially a good fit. “We’re able to pinpoint areas and individuals who can see themselves at UCSB,” said Cuca Acosta, Associate Director. In recent years, as the university has incorporated more in-state recruitment, Ms. Acosta noted, “We could reconnect with students in our own back yard. That was the hidden gem.”
Seasoned Executives to Lead Naviance Initiatives; Drive Marketing and Partnership Strategy
We’ve talked to a number of Naviance ActiveMatch customers who said they weren’t doing anything special with the students who opt-in to connecting with their institutions. In some cases, they don’t even import the names of students who have connected with them via ActiveMatch, because “the student is already in our inquiry database.”
As almost everyone involved in the college application process knows, a CEEB code (short for College Entrance Examination Board) is a unique code assigned to high schools and colleges to ensure that test scores, transcripts and other application documents are submitted to the right institutions. A CEEB code identifies the institution the student comes from as well as where they are going.
1.3 million students in the Class of 2017 planned their futures in Naviance. Join us to gain valuable insights into the college and career planning trends – including college application behavior – for this student cohort.
The unsung heroes of the fall have to be the admissions staff members who are up before dawn to drive to their first high school of the day, and who then proceed to visit three or four more high schools before heading to an evening college fair…five days a week. If that sounds like you, you’ll want to read our report – To Lunch or Not to Lunch – based on Hobsons’ 2016 Road Warriors Survey.
Hobsons is pleased to once again be a sponsor for the Inside Higher Ed survey of college and university admissions leaders. In this survey report, released in September of 2017, admissions leaders noted a number of concerns. Download the report to see what your colleagues in admissions across the U.S. have identified as trends to watch in 2017-2018.
Listen to Jay Bookout and Su Hallenbeck from Hobsons as they discuss the CEEB code analysis that is currently being provided for Intersect clients and non-clients alike.
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