We’ve talked to a number of Naviance ActiveMatch customers who said they weren’t doing anything special with the students who opt-in to connecting with their institutions. In some cases, they don’t even import the names of students who have connected with them via ActiveMatch, because “the student is already in our inquiry database.”
As almost everyone involved in the college application process knows, a CEEB code (short for College Entrance Examination Board) is a unique code assigned to high schools and colleges to ensure that test scores, transcripts and other application documents are submitted to the right institutions. A CEEB code identifies the institution the student comes from as well as where they are going.
College admissions may be a cyclical profession, but it’s never a boring one. There is a certain comfort in the progression of the recruitment cycle – fall’s campus events and college fairs, winter’s focus on and admission decisions, and the weeks of individual outreach and campus events each spring to obtain the best yield and meet enrollment goals.
1.3 million students in the Class of 2017 planned their futures in Naviance. Join us to gain valuable insights into the college and career planning trends – including college application behavior – for this student cohort.
The unsung heroes of the fall have to be the admissions staff members who are up before dawn to drive to their first high school of the day, and who then proceed to visit three or four more high schools before heading to an evening college fair…five days a week. If that sounds like you, you’ll want to read our report – To Lunch or Not to Lunch – based on Hobsons’ 2016 Road Warriors Survey.
Hobsons is pleased to once again be a sponsor for the Inside Higher Ed survey of college and university admissions leaders. In this survey report, released in September of 2017, admissions leaders noted a number of concerns. Download the report to see what your colleagues in admissions across the U.S. have identified as trends to watch in 2017-2018.
Hobsons recently surveyed 224 admissions counselors to get their perspective of life on the road. Road warriors from all over the country provided their insights on high school visits, lunch room visits, interactions with high school counselors and students, as well as travel habits throughout the season. Admissions professionals also provided advice for school counselors who host visits on their campus.
Listen to Jay Bookout and Su Hallenbeck from Hobsons as they discuss the CEEB code analysis that is currently being provided for Intersect clients and non-clients alike.
The fall recruitment season is already in full swing, and many admissions offices are busy building their inquiry pools for students entering in fall 2018 and beyond. Some of you are gearing up for a Senior Search purchase of 100,000 names more. Others are planning for Search purchases of sophomores and juniors from ACT, College Board, NRCCUA, and other vendors that will top 200,000 names.
There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.
Stay In the Know
Tailored education news delivered straight to your inbox.Your information is safe with us and will never be shared. We will only use it to send you a monthly digest of the most important education updates.