Hobsons to focus on college and career readiness, best-fit matching, and student success and analytics
With so many military veterans transitioning out of the military, higher education institutions around the United States are playing a key role in welcoming them home and helping them transition back into civilian life. The Georgia Veterans Education Career Transition Resource (VECTR) Center at Middle Georgia State University is a non-traditional educational institution that has embraced this role. A joint initiative between the University System of Georgia and the Technical College System of Georgia, VECTR shifts veterans into best-fit Georgia state-run higher education institutions and new careers.
Here’s the story of how the Professional MBA Program at the University of South Carolina built a comprehensive communication model from scratch to help staff reach the prospective students who were the right fit for their program and to meet their information demands.
Whether you’re thinking about implementing a CRM or have been using one for years, it’s critical to establish a clear plan for success with your technology platform to help ensure that your institution’s messaging succeeds. Here are three important steps you can take to get started.
Mark Ingarfield, the Team Leader for the university’s Centralised Enquiries and Applicant Response Service [CEARS) had noticed that prospective students were dropping out of the enquiry process at an early stage. Although application numbers were on a par with those of the university’s main competitors he was concerned that quality applicants might be lost.
The University of Liverpool needed to boost conversion rates and reduce the administrative burden on its recruitment team. They turned to Hobsons’ CRM to help streamline their processes and enhance their relationships with students.
The use of VIP Page and e-mail campaign has revolutionised how the university communicates to prospective students and Hobsons’ CRM use eliminated manual processes and automated instead.
With around 25,000 students from 80 different countries, Birmingham City University (BCU) is one of the largest universities in the UK. Offering over 350 courses from foundation to postgraduate level, the University’s excellent links with industry influence teaching giving students the skills and experience employers want; it is in the UK top 30 for placing students in graduate level work.
The 2014-2015 AACRAO and Hobsons State of CRM in Higher Education Survey was conducted with the goals of measuring the extent of ownership and impact of CRM applications at U.S. higher education institutions. Survey results indicated that 80 percent of respondents reported an increase in efficiency with the use of CRMs. However, the survey also showed that two-thirds of respondents indicated that their institution is not maximizing its use of their CRM.
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep ourselves, and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing. The results of this survey are intended to serve as a benchmark for trends on this topic.
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