This question found its way into Hobsons’ 2017 International Student Survey (ISS). The survey is notable in part for its scale and reach, and Hobsons was able to compare responses from a sample of just over 34,000 prospective international students over the last three years.
After the release, a Hobsons survey revealed many international students are confused over several aspects of the TEF, with only 21.2 percent reporting an understanding of the scheme. However, despite this misunderstanding, the survey surprisingly revealed most of these students would still use the TEF ratings when deciding on a university.
A month after the Brexit vote, Hobsons conducted a survey of prospective international students. About one-third said that they were less likely to apply to a UK institution given the Brexit vote.
Hobsons’ enquiry management and offer conversion services have reduced the number of incomplete applications, improved the open and click-through rates of email marketing communications, and most importantly increased conversion from offer to enrolment, to deliver maximum return on investment.
Why do students study abroad, and what drives them to choose one destination over another? Several large studies conducted over the past couple of years show that certain motivations are widely present among students the world over.
Over the last three years of the International Student Survey we asked prospective students to tell us which rankings they refer to when researching a university. This enables us to look at the relative popularity of the leading university rankings, both globally and within specific nationalities.
Collaboration between King’s College London and a leading German university is set to result in the establishment of the first offshore campus of a UK higher education institution to be set up on the Continent in the wake of the country’s vote to leave the European Union.
With political and economic uncertainty disrupting universities and students alike, now is an important time to assess what public relations professionals in education can do to ensure the success of the sector.
High-quality teaching and the availability of scholarships were two of the most important factors that students looked at when choosing a university, according to this year’s International Student Survey.
We are delighted to announce that in 2017 we will be expanding our survey to include European university partners as part of our growth strategy, and will be collecting responses from January. So far we’ve had universities from Germany, the Netherlands, Italy, Sweden, Czech Republic, Denmark and Latvia request to take part.
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