2016 Road Warriors Survey Report: To Lunch or Not to Lunch?

Hobsons recently surveyed 224 admissions counselors to get their perspective of life on the road. Road warriors from all over the country provided their insights on high school visits, lunch room visits, interactions with high school counselors and students, as well as travel habits throughout the season. Admissions professionals also provided advice for school counselors who host visits on their campus.

Re-thinking Search for College Recruitment

The fall recruitment season is already in full swing, and many admissions offices are busy building their inquiry pools for students entering in fall 2018 and beyond. Some of you are gearing up for a Senior Search purchase of 100,000 names more. Others are planning for Search purchases of sophomores and juniors from ACT, College Board, NRCCUA, and other vendors that will top 200,000 names.

First-Source Focus: Why It Won’t Help You Move the Needle on Enrollment

There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.

Maryland, Wisconsin, and Montana Higher Ed Institutions Win 2017 Hobsons Education Advances Awards

Morgan State University, Northeast Wisconsin Technical College, and Montana State University Northern Recognized at Annual Hobsons University User Conference

Announcing the 2017 Hobsons Education Advances Awards Finalists (Higher Ed)

The Hobsons Education Advances Awards symbolize the innovation that is possible when an institution combines people, process, and technology to make a difference in the lives of students. Here are the award finalists in the areas of Admissions and Enrollment and Student Success and Advising.

What’s Trending in Education: March 27, 2017

Interested in what’s trending in education? Here are a few highlights from recent education news.

The Importance of Building Counselor Connections

Erica White, the school counselor who founded RepVisits.com and now serves as a Product Manager at Hobsons, explains how building relationships with those on the other side of the desk helped her students enroll in colleges where they would thrive and reach their educational goals.

The 2017 Hobsons University Conference Tracks PLUS Additional Keynote Announcement

Whether you are a first-time attendee or a Hobsons University veteran, the program for Hobsons U 2017 promises something for everyone who is searching for ways to best serve their students and institutions.

Three Reasons Why Hobsons Supports Collaboration on Both Sides of the Desk

School counselors and college admissions staff are both critical to supporting students looking to identify and enroll in best-fit colleges. When counselors and advisors on “both sides of the desk” can work together more easily and efficiently, students benefit from better information about colleges and higher quality college planning conversations. 

Talking about race, class, and college access

Talking about Race, Class, and College Access (2017)

With an emphasis on racial diversity, the findings in this report bring forward some of the strategies being used in a variety of institutional settings to advance higher education access.


Upcoming Webinars

Media Kit Resources

Looking for press contact information and logos? Find those as well as information on Hobsons leadership, blogging guidelines, and more.

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