How to conquer the admissions travel season and life on the road
Whether you dread recruitment travel or love it, you need to make the most of the time you spend outside your office. Creating more opportunities to meet with students and introduce them to your institution will help make your travel more rewarding and productive.
More than 87% of the college admissions road warriors responding to our recent survey said they recruit both fall and spring, with almost one-quarter reporting that they spend more than 13 weeks on the road in recruitment travel each school year. According to my calendar, that means it’s almost time to hit the road again.
Whether you’re a newcomer to college admissions or someone who has been leading admissions operations for decades, you’ve probably thought about what admissions – and successful admissions professionals – will look like in the future. We’ve been thinking about it, too!
“Hobsons allowed Boston University to cut through the noise and connect with thousands of academically talented students who we are confident will thrive at this University.” Kristin Ede, Senior Associate Director, BU Admissions Marketing & Communications
Whether you travel two weeks or 14 to represent your institution, you are a Road Warrior! Check out this fun and informative webinar, where we’ll discuss the results of our 2016 Road Warrior survey report: To Lunch or Not to Lunch.
As almost everyone involved in the college application process knows, a CEEB code (short for College Entrance Examination Board) is a unique code assigned to high schools and colleges to ensure that test scores, transcripts and other application documents are submitted to the right institutions. A CEEB code identifies the institution the student comes from as well as where they are going.
College admissions may be a cyclical profession, but it’s never a boring one. There is a certain comfort in the progression of the recruitment cycle – fall’s campus events and college fairs, winter’s focus on and admission decisions, and the weeks of individual outreach and campus events each spring to obtain the best yield and meet enrollment goals.
Hobsons to focus on college and career readiness, best-fit matching, and student success and analytics
The unsung heroes of the fall have to be the admissions staff members who are up before dawn to drive to their first high school of the day, and who then proceed to visit three or four more high schools before heading to an evening college fair…five days a week. If that sounds like you, you’ll want to read our report – To Lunch or Not to Lunch – based on Hobsons’ 2016 Road Warriors Survey.
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