Hobsons recently surveyed 224 admissions counselors to get their perspective of life on the road. Road warriors from all over the country provided their insights on high school visits, lunch room visits, interactions with high school counselors and students, as well as travel habits throughout the season. Admissions professionals also provided advice for school counselors who host visits on their campus.
The fall recruitment season is already in full swing, and many admissions offices are busy building their inquiry pools for students entering in fall 2018 and beyond. Some of you are gearing up for a Senior Search purchase of 100,000 names more. Others are planning for Search purchases of sophomores and juniors from ACT, College Board, NRCCUA, and other vendors that will top 200,000 names.
There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.
Morgan State University, Northeast Wisconsin Technical College, and Montana State University Northern Recognized at Annual Hobsons University User Conference
The Hobsons Education Advances Awards symbolize the innovation that is possible when an institution combines people, process, and technology to make a difference in the lives of students. Here are the award finalists in the areas of Admissions and Enrollment and Student Success and Advising.
Interested in what’s trending in education? Here are a few highlights from recent education news.
Erica White, the school counselor who founded RepVisits.com and now serves as a Product Manager at Hobsons, explains how building relationships with those on the other side of the desk helped her students enroll in colleges where they would thrive and reach their educational goals.
Whether you are a first-time attendee or a Hobsons University veteran, the program for Hobsons U 2017 promises something for everyone who is searching for ways to best serve their students and institutions.
School counselors and college admissions staff are both critical to supporting students looking to identify and enroll in best-fit colleges. When counselors and advisors on “both sides of the desk” can work together more easily and efficiently, students benefit from better information about colleges and higher quality college planning conversations.
With an emphasis on racial diversity, the findings in this report bring forward some of the strategies being used in a variety of institutional settings to advance higher education access.
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