Intersect by Hobsons Celebrates Success and Growth Despite Global Pandemic

Student-centric recruitment platform grew by double digits in 2020.

ARLINGTON, VirginiaIntersect by Hobsons, a recruitment platform that enables high school students to research and connect with colleges and universities through our Naviance product, partnered with more than 750 higher education institutions and supported more than 22.8 million college searches by students across the country during this challenging year.

Intersect enables colleges and universities to connect and engage with Naviance students in the college search process. Naviance, used by over 10 million students and 40% of all high school students, is the nation’s most widely adopted college, career, and life readiness platform. Despite the anticipated slow start to the new school year, Naviance and therefore Intersect engagement is projected to outpace previous trends throughout the remainder of the 2020-2021 academic year.

The pandemic created unprecedented challenges to higher education learning in 2020. According to Fall 2020 enrollment data published by the National Student Clearinghouse, undergraduate enrollment declined by 4.4% compared to last year. Even with the majority of high school students in the US going virtual, and visits to college campuses down significantly, student usage of Intersect’s college match tool has increased by 19.4%, and the increase is seen across 41 states. College match enables students to view relevant information about higher education institutions based on the interests they have indicated. Annually, students reviewed over 31 million college match messages and 90 million college profile pages via Intersect.

(Image courtesy of Intersect by Hobsons)

“This year has thrown plenty of challenges our way, but Hobsons’ products continue to lead the market. Intersect’s unique student-centric approach enabled our higher education partners to continue to engage with prospective students throughout this year and into 2021 when all of the traditional approaches buckled under the challenges of cancelled standardized tests and in-person campus visits,” said Kate Cassino, Hobsons CEO. “As we welcome in the new year, the entire Hobsons team stands ready to be of service to colleges and universities looking to enroll best-fit students.”

With SuperMatch®, the primary Naviance college search tool, students can choose from up to 91 different fit criteria to identify the best higher education institutions for them. Annually, the top criteria in SuperMatch searches are test scores, location, campus surroundings, and majors. During 2020, Intersect supported over 22.8 million searches by students through SuperMatch. More details can be found on student search, application, admission, and enrollment trends in our Naviance Class of 2020 Insights Report.

As 2020 closes, Intersect plans to continue its mission to serve higher education institutions to reach and engage with high school students with thought leadership like the Student-Centric Framework Report and, an upcoming college admission trends survey. For more information, please visit:


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Topics Admissions and Enrollment Management

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