This report summarises the results of the 2016 International Student Survey’s 43,000 respondents, providing a unique insight in to the motivations, decision-making criteria and communication preferences of international and EU students, as well as initial reactions to the UK’s decision to leave Europe. In this report Hobsons outlines its vision for universities to develop and implement a truly sustainable approach to international student recruitment using big data, student profiling, market diversification and digital marketing. 

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