We’ve all heard that today’s students prefer text messages to just about any other communication medium. But how do you use text messaging effectively? When should you text? Which topics are ‘text-worthy’? What kind of tone should texts have? And how do you incorporate text messaging into your communication strategy – and, more importantly, into your overall enrollment plan? Learn the answers to these and many other burning questions so you can decide whether text messaging is something you should pursue and how to do it successfully.
- Dave Marshall, President and Product Manager, Mongoose
- Michael McMahon, Assistant Vice President for Enrollment Services, the University of Mary
- Dr. Jennifer Beyer, Principal Product Manager, Hobsons