The University of Nebraska-Lincoln (UNL) is a public research institution serving more than 20,000 undergraduates across eight academic colleges. Founded in 1869, this land-grant institution has three main missions: teaching, research, and service.

In 2011, the university set a goal to increase its six-year graduation rate from 64.2 percent to 70 percent by 2017. A new advising system was essential.The system would streamline processes, increase collaboration across campus, and improve the student experience. To retain students, UNL had to transform the advising culture.

A committee of faculty, staff, and academic leaders chose the Starfish by Hobsons platform because of its early warning system and easy user interface.

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