More and more, higher education institutions in America are reviewing their admissions and recruiting efforts to develop the most effective strategies to recruit students who are the best fit. Hobsons recently sponsored the 2015 Inside Higher Ed Survey of College and University Admissions Directors – a study by Inside Higher Ed and Gallup that sheds light on the practices and thoughts of senior-level college and university admissions and enrollment officers related to recruitment policies, admissions procedures, financial aid, and education policy.
The report offers insight into what admissions directors consider during their admissions and recruiting processes. Key findings include:
- College Access and Diversity: When admissions directors were asked if they feel institutions like theirs should admit applicants from specific groups, even if they apply with lower grades and test scores than other applicants, half say minority students (52 percent) and veterans (50 percent) should be given preferential treatment.
- Community College: One hundred percent of community college directors (two-year institutions) believe there are potential students in their area who could benefit from community college who do not enroll because of lack of funds.
- Student Enrollment Goals: Fifty-eight percent say their institution did not meet their enrollment goals for the 2015-16 academic year prior to May 1.
- Student Debt: Seventy-six percent of admission directors believe their institution is losing perspective applicants because of concern about student loan debt.
- Policy and College Rankings: Ninety-two percent believe other institutions have provided false information on average test scores or other admissions data to groups during college rankings.