Recorded: February 10, 2015

The 2014-2015 AACRAO and Hobsons State of CRM in Higher Education Survey was conducted with the goals of measuring the extent of ownership and impact of CRM applications at U.S. higher education institutions. Survey results indicated that 80 percent of respondents reported an increase in efficiency with the use of CRMs. However, the survey also showed that two-thirds of respondents indicated that their institution is not maximizing its use of their CRM.

Brian Mikesell, VP of Market Engagement at Hobsons, conducted a live webinar entitled “Impact of CRMs on Institutional Effectiveness in Higher Ed” on Tuesday, February 10, 2015 to present the results of the survey and encourage open discussion.

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