Student retention has gained greater attention in recent years due to increased scrutiny by legislators, accrediting bodies, the media and the general public. However, while a large body of research is available regarding college student retention, many institutions are still grappling with decisions, including which programs and strategies to implement and how to assess their effectiveness. The role of technology in retention operations has received little attention to date. This paper examines the rationale for using technology to identify and provide support services for students, and works to increase operational effectiveness and help institutions to focus their retention efforts to ensure student success.

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