Hobsons Announces New SVP of Marketing
Matt Chan joins the Hobsons Leadership Team
Arlington, VA – June 25, 2019 – Hobsons, the leader in education technology, announced today the addition of Matt Chan to the senior leadership team as SVP of Marketing.
In his role at Hobsons, Mr. Chan will lead the company’s marketing strategy and be responsible for elevating the presence and brand of Hobsons and the company’s product lines. He will oversee all of Hobsons’ marketing functions and report directly to Kate Cassino, Chief Executive Officer of Hobsons.
“We are thrilled to have Matt join our leadership team,” said Ms. Cassino. “Matt has a proven track record of success in B2B marketing leadership roles, and we are confident he will help us broaden the reach and visibility of Hobsons in the marketplace.”
Mr. Chan brings over 20 years of experience in the education technology and SaaS B2B space to Hobsons and joins the company from Knowledge to Practice, where he was Chief Marketing Officer. Prior to that, he served in various marketing leadership roles at Rosetta Stone, Carfax, and CEB.
Mr. Chan received his BS in Computer and Systems Engineering from Rensselaer Polytechnic Institute, his MS in Computer Science from Johns Hopkins University, and his MBA from Harvard Business School.
“I have a life-long passion for education,” added Mr. Chan. “And I look forward to supporting Hobsons’ mission to advance student success by enabling educational institutions to improve college and career planning, recruiting and admissions management, and support and advising for millions of students.”
A leader in education technology, Hobsons helps more than 15 million students to identify their strengths, explore careers, match to best-fit educational opportunities, create academic plans, and reach their education and life goals. More than 13,000 K-12 and higher education institutions partner with Hobsons and leverage our expertise and our solutions -- Naviance, Intersect, and Starfish -- to improve college and career readiness, college recruiting and admission, and higher education student success to support millions of students.