Recorded: April 30, 2015
Adult students are busy. Research has shown that they often reach out for information, draft additional questions, and they become too busy to send them. Ball State University found that they were losing touch with adult students after their initial contact, and worked with the Hobsons EMS Consulting team to find out why.
Join this month's #breakthru webinar as Ball State shares what they changed, how they implemented the new strategy internally, and the results these updates made on enrollment.
Nancy Prater, Director of Marketing and Communication for Online and Distance Education, Ball State
Ashely Adams, Assistant Director of Student Services for Online and Distance Education, Ball State
Hannah Wilkey, Senior Market Research Manager, Hobsons