Part of Hobsons APAC's research and insight strategy, this white paper, titled Marketing Channel Optimisation: Achieving competitive advantage in higher education recruitment, outlines how students search for information about education institutions, including the marketing channels they engage with, the factors they consider when choosing an institution, and their preferred methods and frequency of communication.

Based on survey responses from over 9000 students globally, the findings will allow institutions to optimise their marketing channels in a bid to enhance attraction and engagement efforts, while surpassing competitive markets in the recruitment of international and domestic students.

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