London School of Business and Management (LSBM), a private university in Central London, offers full-time undergraduate and postgraduate degree courses in Business, Accounting and Finance, as well as Law in partnership with the University of Northampton.
LSBM was looking for a way to reach more students who would be the right fit for its diverse and contemporary learning community. But without an efficient CRM system in place, admissions staff were limited in their ability to streamline prospective student enquiries, personalise communications, or effectively manage applications.
“We’re competing with the public universities, but we’ve enhanced the way we operate over the past four years,” said Matt Jansen, Head of Student Recruitment and Marketing. “We’ve invested in technology which has helped us move forward.”