Thanks to technology like smartphones and tablets that makes searching the internet easy and engaging, the expected online experience for students is changing. It doesn’t matter whether a student is buying a pair of shoes – or a college education – today’s generation expects short, instant and relevant information delivered in a way that meets individual wants, needs and lifestyle.

During this webinar, you’ll learn:
• What other institutions are doing to make the online college search a tremendous "shopping" experience
• How you can capture student attention with engaging, accessible, web-friendly content to make researching your school fun
• Communication best practices and how to get started with a communication strategy that will work for you

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