Cincinnati, OH (April 10, 2014) - Hobsons today announced its recognition as a winner in the sixth annual Sharkie Awards. The awards program, hosted by Brainshark, Inc., the leader in cloud-based business presentations, honors organizations and individuals that have created engaging and effective business presentations – improving communications with their audiences across industries. Hobsons, the premier provider of student lifecycle management solutions, was named a winner in the myBrainshark category for an innovative approach to visual communications that drove awareness of the Toronto Foundation’s “Beyond 3:30 Benefit” campaign.Hobsons Wins 2014 Sharkie

More than 400 entries were submitted for consideration in this year’s Sharkie Awards. Presentations were evaluated based on overall quality, clarity, organization and aesthetics. Entries had to demonstrate effective use of Brainshark’s technology, which lets users transform static documents, such as PowerPoints, into online and mobile video presentations. This year’s competition featured two new categories: Best VideoSync Presentation, recognizing masterful use of Brainshark’s VideoSync feature for displaying video and slides side-by-side, and Rock Star Company Administrator of the Year, recognizing employees’ behind-the-scenes work in managing Brainshark use and adoption within their organizations.

“Each Sharkie Award winner is an excellent example of the impact individuals can have within their organizations and with the audiences they need to reach,” said Joan Babinski, vice president of marketing at Brainshark. “Hobsons was particularly adept at communicating with impact and drove home the value of video presentations. We commend them on their win and on the excellent use of Brainshark’s technology.”

Hobsons helps educators, administrators, students, and families maximize success though every stage of the learning lifecycle. The winning Brainshark presentation was developed by Hobsons’ higher education marketing team to drive awareness concerning a charity activity sponsored during a national education industry conference. Hobsons used the video to promote the activity prior to the conference as well as incentivize conference attendees to visit their booth to learn how they can help underserved youth in Toronto. As a result, Hobsons was able to generate enough participation from institutions to donate three iPads to Beyond 3:30, an afterschool program managed by the Toronto Foundation for Student Success.

“At Hobsons, we believe that education is enabled by technology and empowered by people,” says Chris McNamee, vice president of higher education marketing. “We’re excited that this Sharkie Award came as a result of a video we produced to partner with education professionals to help us in our mission to create the world changers of tomorrow.”

A gallery of all the winning presentations, is available at www.brainshark.com/events/2014-sharkie-awards.aspx.

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