Over the past decade, higher education institutions have been facing challenges of all kinds – fewer college-ready students graduating high school, higher application volume, increased tuition sensitivity, fierce competition for best-fit students, and changing funding models, to name a few. With the ever-changing higher education admissions and enrollment environment, how can higher ed institutions make better decisions and enroll more students with the best chance of success?

The answer is simple: data.

The importance of collecting and leveraging data to make better decisions and improve processes can’t be overstated. Data allows institutions to determine which students are the best fit and are mostly likely to succeed.

Making data-driven decisions can be difficult. There are large amounts of data in many different systems (including technology-based and paper-based) around campus and often data is not organized in a way that allows it to be used for better decision-making. 

In order for institutions to successfully harness and use their data to keep improving, they have to consider important characteristics about the systems they purchase and carefully plan their implementation to yield the best results.

Do your systems integrate and allow for both internal and external data to be housed? Is the system flexible? Will your systems suck up all of your IT resources? These are important questions to ask when choosing any system that will be used to put your data into action.

Hobsons offers a best-in-class admissions and enrollment solution – Radius – that combines seamless CRM and application management functionality to allow any institution to make sense of its complex data landscape and make better, data-driven decisions.

Download our webinar to learn more about the evolving data landscape in higher education and to see how Radius can help you ensure the long-term success of your students.


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