Recorded: March 12, 2015

Facebook is still the largest social media platform in the world and it continues to reign with Millennials (ages 15-34). A recent study focusing on Millennials in the U.S. shows that 66% (92 million) are still using Facebook compared to only 29% for Twitter.*

Join Justin Estrada, Media Planner at Hobsons as he shares best practices on how to tap into this large market and target the right students using Facebook. Content will focus on students who aren’t currently familiar with your brand or are considering you on their short lists.

What you’ll learn:
-How paid, earned, and owned media translate to Facebook
-Why paid media is a critical component
-Branding and lead generation techniques
-Targeting the right students

*http://www.adweek.com/socialtimes/social-millenials

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