With more and more students interested in professional education and diminishing resources to meet these demands, Paul Allen, Director of Recruiting at the Professional MBA program at the University of South Carolina helped create a fully automated, dynamic, and reactive communication model. Join our webinar to review the case study of his program and learn best practices that led to achieving an average open rate of 50% across all communications. In addition, this session will walk attendees through the stages of evaluating, planning, designing, and implementing their own similar model. 

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