Next week several thousand international educators will come together in Liverpool for the annual EAIE Conference. The EAIE is the European centre for expertise, networking, and resources in the internationalisation of higher education. It once again promises to be a busy conference where delegates can look forward to over 170 sessions and over 20 networking events.  The Hobsons team will be well-represented with engagement activities scheduled everyday of the conference.

Day one

On Wednesday morning we will come together to host a breakfast with our friends at StudyPortals on CRM adoption to support higher education marketing and recruitment activities.  

If you are interested in attending please register here.  Places are strictly limited.

While CRM is a familiar concept—some would say a necessity—to many universities in the US and UK, just under 60% of universities in Europe recently surveyed are yet to adopt CRM to their marketing strategies. The most frequently cited reasons of not having CRM are lack of knowledge and budget. However, with changes to funding streams and student recruitment, universities in many countries are increasingly looking to learn more about how technology is enhancing their competitor institution's marketing efforts.  

Hobsons and StudyPortals know that technology can be a real asset; the challenge is to get the most from it and this starts at implementation. We invite anyone considering CRM implementation to join us for a hearty breakfast and discussion around the challenges, solutions, and ultimately successful implementation of CRM.

We hope that attendees will come away with a range of practical recommendations, including:

  • Why use CRM – what’s the business case?

  • Identifying your institution's needs

  • Implementation preparation – challenges and how to overcome them

  • What systems are available: education specific vs generic systems

  • Getting buy-in and making sure it is used within the institution

Day two

We are delighted to be hosting the Marketing and Recruitment Reception on Thursday, 15th September from 17:30 at Oh Me Oh My just a short walk from the conference venue. It really is the place to be seen for any marketing and recruitment professionals!

Day three

If this isn’t enough you can catch us speaking alongside Megan Brenn-White and Joran van Aart on Friday at 9 am. Join us for the session, Destination anywhere 2016 update: how students decide where to study where we’ll talk through what really drives international students in their decision making. Attendees will get valuable tips on how to better position their institution based on an analysis and data.

Any day

If you’re planning to attend the conference 13-17 September and are interested in attending the breakfast you can sign up here. Alternatively , we hope you’ll come by stand 302 and say “hi,” and introduce yourselves. We’d love to meet with you and learn more about how we can support you in your everyday work.


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