Regent’s University London
Regent’s University London is a globally renowned independent institution located in the heart of Regent’s Park in central London, and boasts one of the most internationally diverse student bodies in the UK. Attracting highly entrepreneurial and creative students, it offers a wide range of courses across arts, business, fashion, media, politics and psychology, including an extremely popular, American style, Liberal Studies programme.
The Need for UK and International Student Enquiry Management
Due to its high-profile global brand and enviable London location, Regent’s needed a way to manage large volumes of enquiries from prospective students in the UK and around the globe, without compromising the high level of service and attention expected from its students. Through outsourced enquiry management, Regent’s has benefited from Hobsons’ flexible resourcing model to manage increased numbers of enquiries during peak periods in the recruitment cycle, as well as gaining valuable levels of reporting and insight to inform its evolving international strategy.
Maximising Student Recruitment in a Challenging Market
There are many challenges facing the HE sector that affect the number of prospective international students studying in the UK. From the removal of the UK’s Tier 1 (post-study work) visa and the Government including students within its immigration cap, to Britain’s vote to leave the EU and increased competition from overseas universities recruiting international students, the sector faces a period of increasing uncertainty. With 80% of its students being of non-UK nationality, Regent’s is under constant pressure to evolve its recruitment strategy, adopt new approaches and meet its targets. To help Regent’s meet these challenges, Hobsons’ enquiry management and offer conversion services have reduced the number of incomplete applications, improved the open and click-through rates of email marketing communications, and most importantly increased conversion from offer to enrolment, to deliver maximum return on investment.