Whether you are a first-time attendee or a Hobsons University veteran, the program for Hobsons U 2017 promises something for everyone who is searching for ways to best serve their students and institutions.

We are excited to announce that we’ve added Jeff Selingo as our second keynote speaker to the conference agenda. Selingo has written about higher education for two decades. He is the author of three books, the newest of which, There Is Life After College, is a New York Times bestseller.

Named one of LinkedIn’s “must-know influencers” of 2016, Jeff is a regular contributor to the Washington Post, a special advisor and professor of practice at Arizona State University, and a visiting scholar at Georgia Tech’s Center for 21st Century Universities. He is the former top editor of the Chronicle of Higher Education, where he worked for 16 years in a variety of reporting and editing roles.

In addition to our keynote lineup, attendees will be able to choose from sessions in the following tracks:

Application Management
Need to get up and running on online application review? Sessions in this track will introduce how Hobsons’ application management solutions can help boost your applications and increase yield.

Change Management
Veterans and newbies will benefit from sessions on successful product implementation, creating processes, and scaling your solutions across campus.

Communications
Ready to take your communications to the next level? Learn from your peers and Hobsons team members about how to communicate with prospects and students at every stage of the enrollment funnel.

Data Management
You don’t need to be a data wonk to apply the data in your Hobsons products to measure your progress, align to objectives, improve processes, and streamline decision-making.

Enrollment Management
From texting and student engagement, to a look at the life of an admissions representative and a new online counselor community, discover ways to increase enrollment management success.  

Events
We know that campus visits are a key driver for converting applicants. Find advice on how to create custom event experiences, empower staff, and create effective recruitment and retention strategies. 

Student Success
Learn how Starfish users are scaling alerts, integrating interventions, providing online educational plans for students, and revitalizing student success on campus.

Secure your spot for Hobsons University today!

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