The complexity of college admissions is growing exponentially. For some institutions, declining U.S. enrollment rates have had a negative impact on conversion rates, requiring them to spend more on efforts on marketing and name generation. For other institutions, the increasingly competitive environment and evolving student behavior trends have compounded the difficulty of reaching best-fit students.
At Hobsons, we believe the solution is to pair comprehensive in-school, college, and career readiness planning with data-driven matching criteria to facilitate connections between students and institutions. This includes data matching with students on three levels: admissions criteria, student interest, and the likelihood of student success. Using data analytics and predictive models, we are gaining new insights to truly redefine matching.
Focusing on matching can help institutions concentrate resources in the right places, including more meaningful communication and support for best-fit students.
To learn more about why and how Hobsons is (re)defining matching, please join our webinar.