In our Employee Spotlight blog series, you’ll meet Hobsons employees, learn about their background and roles, and discover what they like most about working at Hobsons.


In this interview we talk with Luciana DiTullio, who serves as an Account Executive in the Hobsons office in Cincinnati, OH. She draws on her background as a middle and high school teacher (who used Naviance by Hobsons in her classroom) and meets with colleges and universities interested in partnering with Hobsons to connect with best fit students. 

What does it mean to be an Account Executive at Hobsons?

As an Account Executive, I have the opportunity to meet with higher education institutions that do not currently partner with Hobsons. I walk their stakeholders through how students use Naviance and all the ways that our solutions can help them meet their enrollment goals by connecting with right fit students and tactically shaping their class.

Tell us about your education and your career path before arriving at Hobsons. 

I received an associate degree in early childhood education from the University of Cincinnati and a bachelor’s degree in special education from Xavier University. I started working on my master’s in education administration at the University of Cincinnati several years ago, but had to put it on hold due to family and work obligations. Someday I would like to finish it (I am about a semester short), as well as go back for my MBA. In terms of my career, I have dabbled in many industries. Prior to Hobsons, I was a middle school and high school teacher, and I have also sold real estate and vision insurance.

Describe a typical day at the office. 

There is no such thing as a typical day in the office. When I am in the office, I work on scheduling appointments on campus and following up with current and potential clients. I travel often and spend a lot of time on college campuses working with admissions, enrollment and marketing representatives.

Why do you choose to work at Hobsons? 

I love the culture and I truly believe in our product offerings. Every day I have the opportunity to help shape the future. I hope that my passion for helping both colleges and students on their journey to find the right fit shines through when I’m working with clients.

Hobsons is a strengths-based organization. What is your favorite strength and why?

It has to be WOO. WOO stands for “winning over others.” I think this strength summarizes the essence of me: I love meeting new people. I like finding a connection and building rapport. I have never met a stranger! I am also a very spirited person, and when I believe in something, I want to share it so others believe in it too.

In your time at Hobsons, what are you most proud of? 

I am most proud of all the partnerships I have built with various types of higher education institutions over the last two and a half years by articulating the value of what Hobsons has to offer. It is awesome to see these colleges and universities using our solutions to meet their enrollment objectives and connecting with students while strategically molding their class.

What do you enjoy doing outside of work? 

I love spending time with my family, including watching my kids play sports, going to the movies, traveling, cooking, and playing games. It doesn’t really matter what we are doing, I just enjoy our time together. 

What is the best professional advice you’ve received? 

Don’t burn bridges. The world is small and life has a funny way of coming full circle. You never know when and where you might encounter someone again. Not everyone is going to like you, and that’s okay, but make sure no one ever questions or doubts your work ethic and values.

Interested in learning about career opportunities at Hobsons? Check out the Careers page on our website. 

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