As almost everyone involved in the college application process knows, a CEEB code (short for College Entrance Examination Board) is a unique code assigned to high schools and colleges to ensure that test scores, transcripts and other application documents are submitted to the right institutions. A CEEB code identifies the institution the student comes from as well as where they are going.

We have CEEB code information on every high school that implements Naviance, as well as application data for all Naviance students who have applied to colleges – about 30,000,000 applications, in fact. Using this de-personalized information, we can examine trends in students’ applications, and also compare the CEEB code data for your college’s incoming class to see the impact of the Naviance Network on your applicants and enrolled student population.

Our data analysis shows that Naviance students have higher intent in the application process. They research and consider institutions intensively and, when they express interest to a college or university through ActiveMatch, there is a higher likelihood that they will apply to the institution. In addition, Naviance students meet admissions requirements at a higher rate. The ability for their counselors to submit application materials via eDocs, or to leverage the Common Application integration with Naviance, makes it easier for these students to complete their applications.

Our research also shows that once a Naviance student makes a decision about where to enroll, they stick with it. We have seen year-over-year retention rates for Naviance students that are 2-3 full percentage points higher than for non-Naviance students.

Reaching best-fit students while they are actively exploring colleges is key to reaching your enrollment objectives. We offer free CEEB code analysis to colleges and universities to provide insights on the impact of the Naviance Network on your recruitment and enrollment efforts. Watch this recent webinar to learn what insights we can provide for your institution!


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