The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep ourselves, and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing. The results of this survey are intended to serve as a benchmark for trends on this topic.

Please fill out this form for access to the full article:
Your information is always safe with us.

Recommended

Visit the Resource Center