College & Career Readiness (K-12)
Match & Fit / Admissions
Student Success & Advising
Lynn University began working with Hobsons five years ago as part of a new initiative to address increasing enrollment goals and find innovative ways to reach students. They knew it was important to get in front of students who are in Naviance researching college options.
Using ActiveMatch to promote the university within Naviance has given UCSB the opportunity to connect with many students who are potentially a good fit. “We’re able to pinpoint areas and individuals who can see themselves at UCSB,” said Cuca Acosta, Associate Director. In recent years, as the university has incorporated more in-state recruitment, Ms. Acosta noted, “We could reconnect with students in our own back yard. That was the hidden gem.”