White Papers

2019 Naviance Student Survey

The college planning and search process is often described by students as stressful and overwhelming. With copious amounts of deadlines to make and criteria to search for, students are looking for higher ed institutions to support them throughout this pivotal process in their lives.

Naviance Student Insights: A Comprehensive Look at the 2019 Naviance Student

The higher education enrollment landscape is rapidly changing as demographics continue to shift, tuition costs rise, and students and families begin to question the value of attending college. While there isn’t a one-size-fits-all approach to solving the current challenges, this report will provide valuable information for both K-12 and higher education leaders as they seek to work together to support students through the college recruitment process.

Student in School Library

Increase Awareness and Connect with Best-Fit Naviance Students: Intersect for Community Colleges

In this digital brochure, learn how Intersect works specifically with community colleges to increase awareness of their institution with Naviance students in their geographic service area, optimize their in-person presence through promoting campus events and connect with students ready to actively engage with their institution.

Admissions Counselor Travel Toolkit

How to conquer the admissions travel season and life on the road

2017 Inside Higher Ed Survey of College and University Admissions Directors

Hobsons is pleased to once again be a sponsor for the Inside Higher Ed survey of college and university admissions leaders. In this survey report, released in September of 2017, admissions leaders noted a number of concerns. Download the report to see what your colleagues in admissions across the U.S. have identified as trends to watch in 2017-2018.

2016 Road Warriors Survey Report: To Lunch or Not to Lunch?

Hobsons recently surveyed 224 admissions counselors to get their perspective of life on the road. Road warriors from all over the country provided their insights on high school visits, lunch room visits, interactions with high school counselors and students, as well as travel habits throughout the season. Admissions professionals also provided advice for school counselors who host visits on their campus.

First-Source Focus: Why It Won’t Help You Move the Needle on Enrollment

There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.