Hobsons recently surveyed 224 admissions counselors to get their perspective of life on the road. Road warriors from all over the country provided their insights on high school visits, lunch room visits, interactions with high school counselors and students, as well as travel habits throughout the season. Admissions professionals also provided advice for school counselors who host visits on their campus.
Hobsons’ enquiry management and offer conversion services have reduced the number of incomplete applications, improved the open and click-through rates of email marketing communications, and most importantly increased conversion from offer to enrolment, to deliver maximum return on investment.
IMI was searching for a way to recruit students and identify successful recruitment marketing mechanisms. IMI needed to recognise which leads led to international student enrolment, adjust online marketing strategies, and centralise student communication throughout a student’s lifecycle.
The University of East Anglia needed a system to streamline its admissions review process rather than the variety of systems and sharing methods they were using.
London School of Business and Management doubles their application rate with Radius by Hobsons.
Mark Ingarfield, the Team Leader for the university’s Centralised Enquiries and Applicant Response Service [CEARS) had noticed that prospective students were dropping out of the enquiry process at an early stage. Although application numbers were on a par with those of the university’s main competitors he was concerned that quality applicants might be lost.
The University of Liverpool needed to boost conversion rates and reduce the administrative burden on its recruitment team. They turned to Hobsons’ CRM to help streamline their processes and enhance their relationships with students.
Higher education institutions face rising pressure to deliver exceptional student experiences and successful student outcomes. A common approach to providing personalised welfare support includes investment in personal and academic tutoring programmes. Unfortunately, student engagement in these programmes can be hindered by cumbersome appointment scheduling, inefficient processes, unmonitored participation, and limited access to centralised data.
The use of VIP Page and e-mail campaign has revolutionised how the university communicates to prospective students and Hobsons’ CRM use eliminated manual processes and automated instead.
With around 25,000 students from 80 different countries, Birmingham City University (BCU) is one of the largest universities in the UK. Offering over 350 courses from foundation to postgraduate level, the University’s excellent links with industry influence teaching giving students the skills and experience employers want; it is in the UK top 30 for placing students in graduate level work.
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