Hobsons’ CRM at the University of Liverpool

The University of Liverpool needed to boost conversion rates and reduce the administrative burden on its recruitment team. They turned to Hobsons’ CRM to help streamline their processes and enhance their relationships with students.

Imperial College London

Higher education institutions face rising pressure to deliver exceptional student experiences and successful student outcomes. A common approach to providing personalised welfare support includes investment in personal and academic tutoring programmes. Unfortunately, student engagement in these programmes can be hindered by cumbersome appointment scheduling, inefficient processes, unmonitored participation, and limited access to centralised data.

Università Cattolica Del Sacro Cuore

The use of VIP Page and e-mail campaign has revolutionised how the university communicates to prospective students and Hobsons’ CRM use eliminated manual processes and automated instead.

CRM at Birmingham City University

With around 25,000 students from 80 different countries, Birmingham City University (BCU) is one of the largest universities in the UK. Offering over 350 courses from foundation to postgraduate level, the University’s excellent links with industry influence teaching giving students the skills and experience employers want; it is in the UK top 30 for placing students in graduate level work.

ESADE Business School Case Study

ESADE Business School educates the future leadership of successful, innovative and socially responsible companies. ESADE offers MBA, Executive Education programs and undergraduate management degrees, catering for a student population of 8,086 enrolled at the ESADE Business School, including 1,500 international students from a total of 100 different nations.

Improving Academic Attainment and Engagement with Starfish

This webinar highlights how universities and colleges are improving student outcomes using the Starfish student retention and success solution. Starfish enhances student engagement with academic support teams by providing a framework for tutoring and a means to track and evaluate progress.

Building a Culture of Success

This webinar highlights the ways that universities and colleges are using the Starfish student success solution to engage students and nurture a culture of belonging.

Competing Globally?

The competition for international students is becoming increasingly complex. There has been significant recent attention given to the threat of courses in non-English speaking countries. This coupled with government initiatives in the UK, Canada and Australia perceived to either restrict or increase the flow of international students has put international student recruitment in the UK under the spotlight. After the completion of the most detailed research of it's kind, Hobsons have investigated how international students make their decisions when chosing to apply at university in the UK.

Beyond the Data: Influencing International Student Decision Making

Hobsons partnered with universities from across the UK and Australia to survey their prospective, current and past student databases. We compiled our findings and conclusions into a report; ‘Beyond the Data: Influencing international student decision making’.

Teaching Quality - International Student Marketing and Recruitment

The latest piece of Hobsons’ research from the Hobsons Insight series examines international students’ perceptions and expectations, comparing students looking to study in the UK to those interested in studying in Australia.


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