Hobsons to focus on college and career readiness, best-fit matching, and student success and analytics
District names this month’s GEM honorees.
Hobsons recently surveyed 224 admissions counselors to get their perspective of life on the road. Road warriors from all over the country provided their insights on high school visits, lunch room visits, interactions with high school counselors and students, as well as travel habits throughout the season. Admissions professionals also provided advice for school counselors who host visits on their campus.
This question found its way into Hobsons’ 2017 International Student Survey (ISS). The survey is notable in part for its scale and reach, and Hobsons was able to compare responses from a sample of just over 34,000 prospective international students over the last three years.
After the release, a Hobsons survey revealed many international students are confused over several aspects of the TEF, with only 21.2 percent reporting an understanding of the scheme. However, despite this misunderstanding, the survey surprisingly revealed most of these students would still use the TEF ratings when deciding on a university.
A month after the Brexit vote, Hobsons conducted a survey of prospective international students. About one-third said that they were less likely to apply to a UK institution given the Brexit vote.
Hobsons’ enquiry management and offer conversion services have reduced the number of incomplete applications, improved the open and click-through rates of email marketing communications, and most importantly increased conversion from offer to enrolment, to deliver maximum return on investment.
Why do students study abroad, and what drives them to choose one destination over another? Several large studies conducted over the past couple of years show that certain motivations are widely present among students the world over.
Over the last three years of the International Student Survey we asked prospective students to tell us which rankings they refer to when researching a university. This enables us to look at the relative popularity of the leading university rankings, both globally and within specific nationalities.
Singapore and Hong Kong head up the league table for full-online UK degree study by overseas students in 2015/16. Nigeria, Malaysia and the US follow, with growth in these countries being attributed to greater digital connectivity as well as demands for flexible learning.
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