Vice President of Sales

Arlington, VA, United States

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Hobsons connects learning to life by matching students to opportunity across a lifetime of education decisions. Nearly 60% of first-year college students find they aren’t prepared for college, despite being technically eligible for it. Employers are also finding that students are not being properly prepared for the workforce in key areas. We aim to change that by delivering college and career readiness solutions that help bridge the gap between college access and completion by engaging students throughout their educational journey.

Vice President of Sales

The Opportunity

Starfish by Hobsons is focused on enabling the greatest opportunity for change in the US Higher Education system.  Millions of students start their post-secondary education with hopes for a greater tomorrow, only to find that there are many obstacles in their path to graduation.  Colleges and Universities lose billions each year related to drop outs, non-completions, misguided course selections, and withdrawals.    We believe that all students should expect to reach their goals and that institutions should be enabled to create the systems, processes and support that drives student success. Our SaaS platform is used by over 500 schools to improve retention, empower leaders’ use of data and analytics to deliver actionable, best practices and ultimately, help more students succeed.

Starfish by Hobsons is looking for a proven Sales and Customer Focused leader to continue our rapid growth and to help us create a better tomorrow for millions of higher education students and the institutions that serve them.

This position will be in: Arlington, VA (Clarendon metro)

Key Objectives:

The VP of Sales will serve as the Go to Market leader for the Starfish business unit. He/she will be responsible for driving strategy and execution of all initiatives that will ensure short and long-term revenue growth.

Key focus areas include:

  • Retention, Growth and Client Success - Direct responsibility for the leadership of the Sales & Account Management organizations to retain and delight existing clients, grow this existing book of business by meeting the evolving needs of clients, and rapidly acquire new higher education customers.
  • Go to Market - Alongside the SVP of Sales and Account Management for Hobsons, craft and execute against the overall sales strategy to maximize revenue for all services, from initial lead through the entire customer lifecycle.
  • Process, Analytics and Predictability - Build a highly metric driven and predictable revenue team by developing and/or improving the sales and account management playbook, creating Salesforce discipline, effective sales enablement, accurate forecasting and hiring and retaining best fit talent. Additionally, the VP will assess and improve upon current sales processes, methodologies, team members/structure and associated discipline. And create/execute short and long term sales plans, including strategies, goals, quotas, tracking mechanisms and analytics.  
  • Executive Presence and Capability – Be an active presence with the Starfish client community at client events, sales meetings and industry tradeshows. Should be comfortable with presentation delivery to C-level suite as part of the Starfish sales team on our largest deal pursuits.  We expect the leader to “roll-up their sleeves” when necessary to help the team and help our clients.
  • Scale - Understand and have experience in driving rapid growth at a similar stage technology company, preferably delivering SaaS solutions. Propose & implement necessary adjustments to “the playbook” to optimize performance and build/refine the infrastructure to facilitate growth
  • Collaboration – Collaborate with senior peers in Marketing, Sales Enablement, Product, Engineering, Customer Experience, and Thought Leadership to ensure that all areas of the process are working together to achieve divisional goals.

Our Ideal Candidate:

  • A data driven talent leader who looks for quantitative evidence that a given initiative is succeeding or failing.
  • Minimum 10 years of enterprise sales experience, with at least 5 in leadership roles,  with a verifiable track record of success in building an enterprise sales force from $25-50m and beyond.
  • Inspirational leader that creates followers through their words and actions.
  • Data first sales leader that can use data and insight to drive organizational action.
  • SaaS expertise with a focus on enterprise level solutions.
  • Solution selling in a competitive market.
About You:
  • You thrive on success made possible by coaching, motivating and improving others and the process.
  • You are intellectually curious and like to understand why things work.
  • You like to enable processes because they make things more effective for your team.
  • You want to make the world a better place.

Hobsons recognizes the importance of taking care of our most valuable assets – our employees. That’s why we not only offer a comprehensive total rewards package but also continuously evaluate our offerings to meet the evolving needs of our workforce.

Benefits Include (but may vary depending on location)

  • Affordable and Competitive Medical, Dental and Vision Insurance Plans
  • 401(k) Plan with Match
  • Flexible PTO offering for all Exempt roles
  • Substantial time off for all Non-Exempt roles, including Floating Holidays and Premium Days for Volunteering, Personal Wellness and/or School Conferences/Visits
  • Education/Tuition Reimbursement
  • Life, AD&D, Short-term and Long-term Disability Insurance
  • Flexible Spending Accounts (FSA)
  • Voluntary Employee Programs: Legal Services, ID Theft & Credit Monitoring

Work-Life Balance & Culture

  • Company Closes December 24th through January 1st as a Paid Holiday
  • Generous Holiday Schedule
  • Employee Referral Bonus Program
  • Casual Dress Environment
  • Flexible Work Arrangement Opportunities
  • Fitness Program Membership Discounts
  • Hobsons Annual Achievement Awards Event
  • Employee Funded Charity Programs
  • Adopt A Class - Local Community Involvement
  • Work Perks Discount Program

To view our comprehensive list of total rewards benefits, please visit:  To learn more about Hobsons, and our products: Naviance, Intersect and Starfish, visit our corporate web site at and follow us on LinkedIn, Facebook and Twitter.

Ability to document identity and employment eligibility within three (3) days of original appointment as a condition of employment in compliance with Immigration Reform and Control Act requirements.

Hobsons is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, or another legally protected status.

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