Attracting the right students begins with understanding their motivations and decision-making processes. What is important to Australia’s prospective TAFE students when they’re choosing a course, a TAFE provider or a place to live and study?
This paper, based on International Student Survey 2017 data collected within the Asia-Pacific region, focuses on online study options for international students, and what institutions can do to better understand the international opportunities in online degrees.
This report, based on aggregate global data, presents key findings on international student motivations and decision-making; perceptions of major international study destinations; and communication preferences and digital channel.
Are you using marketing automation to maximise your student recruitment? This 18-page guide examines the growing importance of marketing automation in higher education, to assist you in engaging and converting students.
A recent report anticipates that Australian workforce dynamics will change significantly over the next 20 years. The report predicts changes in traditional employment models, greater entrepreneurial activity, and diversification into new industries across the country. Following this report, Hobsons conducted a survey of school counsellors and other educators to determine how students are being prepared for the changing economy. The results give a picture of tertiary and career preparation for students across Australia.
Part of Hobsons APAC's research and insight strategy, this white paper, titled Marketing Channel Optimisation: Achieving competitive advantage in higher education recruitment, outlines how students search for information about education institutions, including the marketing channels they engage with, the factors they consider when choosing an institution, and their preferred methods and frequency of communication.
The latest piece of Hobsons’ research from the Hobsons Insight series examines international students’ perceptions and expectations, comparing students looking to study in the UK to those interested in studying in Australia.
The latest piece of Hobsons’ research from the Hobsons Insight series examines the circumstantial and experiential factors of student attrition.
The latest piece of research from the Hobsons Insight Series examines the perceptions and expectations of prospective international students looking to study in New Zealand. The findings of this report are invaluable to all New Zealand institutions as we know international students evaluate a number of courses, institutions and destinations in their process of elimination.
The latest piece of research from the #HobsonsInsight Series examines the Australian international education value proposition from the outlook of an international student. The piece examines how university courses and life meet students’ value expectations, taking into consideration core decision-making factors.
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