Re-thinking Search for College Recruitment

The fall recruitment season is already in full swing, and many admissions offices are busy building their inquiry pools for students entering in fall 2018 and beyond. Some of you are gearing up for a Senior Search purchase of 100,000 names more. Others are planning for Search purchases of sophomores and juniors from ACT, College Board, NRCCUA, and other vendors that will top 200,000 names.

First-Source Focus: Why It Won’t Help You Move the Needle on Enrollment

There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.

How to use Automated Emails to Increase Student Recruitment

For most universities the time between first enquiry and enrolment takes several months. During that time there are many instances when the right message at the right time to the right prospective student can significantly improve their experience and increase their chances of enrolling.

Regent’s University London increases enrolment of UK and international students with Hobsons

Hobsons’ enquiry management and offer conversion services have reduced the number of incomplete applications, improved the open and click-through rates of email marketing communications, and most importantly increased conversion from offer to enrolment, to deliver maximum return on investment.

Summing up motivations for study abroad

Why do students study abroad, and what drives them to choose one destination over another? Several large studies conducted over the past couple of years show that certain motivations are widely present among students the world over.

Ranking the Rankings: How International Students’ Choice of Rankings is Changing

Over the last three years of the International Student Survey we asked prospective students to tell us which rankings they refer to when researching a university. This enables us to look at the relative popularity of the leading university rankings, both globally and within specific nationalities.

Examining Your Student Support Interventions: Making Smart Decisions with Limited Resources

This webinar features a discussion of how to take a 360-degree approach to examine campus success efforts and provide insights into what’s working so that you can build a culture of student success.

Congratulations to the 2017 Education Advances Award Winners for Student Success

We were pleased to recognize the winners of the 2017 Education Advances Award for Student Success Award.

Introducing Starfish 7: Our Fully Integrated Student Success Solution

Updates to the Starfish Enterprise Success Platform Leverage Predictive Analytics to Empower Colleges to Improve Student Retention and Completion

UK: Singapore peak for online degree study

Singapore and Hong Kong head up the league table for full-online UK degree study by overseas students in 2015/16. Nigeria, Malaysia and the US follow, with growth in these countries being attributed to greater digital connectivity as well as demands for flexible learning.


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Looking for press contact information and logos? Find those as well as information on Hobsons leadership, blogging guidelines, and more.

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