The fall recruitment season is already in full swing, and many admissions offices are busy building their inquiry pools for students entering in fall 2018 and beyond. Some of you are gearing up for a Senior Search purchase of 100,000 names more. Others are planning for Search purchases of sophomores and juniors from ACT, College Board, NRCCUA, and other vendors that will top 200,000 names.
There are multiple models that can be used to evaluate the usefulness of different sources for prospective students. The traditional focus for most admissions operations has been on First Touch or Last Touch. Today, thanks to the power of new technology, innovative admissions offices are also able to evaluate Multi-Touch measures as students progress through the admissions funnel.
For most universities the time between first enquiry and enrolment takes several months. During that time there are many instances when the right message at the right time to the right prospective student can significantly improve their experience and increase their chances of enrolling.
Hobsons’ enquiry management and offer conversion services have reduced the number of incomplete applications, improved the open and click-through rates of email marketing communications, and most importantly increased conversion from offer to enrolment, to deliver maximum return on investment.
Why do students study abroad, and what drives them to choose one destination over another? Several large studies conducted over the past couple of years show that certain motivations are widely present among students the world over.
Over the last three years of the International Student Survey we asked prospective students to tell us which rankings they refer to when researching a university. This enables us to look at the relative popularity of the leading university rankings, both globally and within specific nationalities.
This webinar features a discussion of how to take a 360-degree approach to examine campus success efforts and provide insights into what’s working so that you can build a culture of student success.
We were pleased to recognize the winners of the 2017 Education Advances Award for Student Success Award.
Updates to the Starfish Enterprise Success Platform Leverage Predictive Analytics to Empower Colleges to Improve Student Retention and Completion
Singapore and Hong Kong head up the league table for full-online UK degree study by overseas students in 2015/16. Nigeria, Malaysia and the US follow, with growth in these countries being attributed to greater digital connectivity as well as demands for flexible learning.
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