Active Match
A typical scenario: a university purchases student information from a testing or survey service, or from general databases to recruit high school students. They find that this information is not necessarily accurate…and this type of "cold call" not only turns students off, but doesn't always yield results. Is there a better way?
Hobsons has developed Active Match solely to shape a university's incoming class with students who are interested in its programs. Active Match works with Naviance Succeed to target high school students who are actively searching for colleges and universities like yours.
The Benefits of Active Match:
- Five targeted filters let schools reach students based on criteria of state, ethnicity, year in high school, and GPA.
- As these filters match students who are actively making college searches, that school will appear along with a student's college search results—letting them know about other schools that accept students just like them.
- When parents log in to Naviance's Family Connection tool, they can easily find information about colleges that are interested in their children, spreading the visibility of a college and its programs.
