Social Media
In today’s Web 2.0 world, social networking tools are key to give students a unique forum to learn more about your campus and programs… and build relationships along the way. Hobsons’ suite of social media products, built uniquely for higher education, cultivate quality student relationships with your school.
- Group Chat and Instant Chat give students the instant communication they want with both one-on-one online chats and virtual group open houses on your Web site. Topics can include admissions, financial aid, testing requirements, and more.
- Branded Social Networking sites let students understand what it's like to attend an institution from their peers—engaging them before and after they get to campus!
- Phone Blasts allow institutions to record a message, send it to tens of thousands of students, and get delivery reports, all in the time it takes to dial a phone.
- Telecenter gives an institution the benefits of a communications hub with telecounseling tools. Personalized phone interaction with students combines with integrated follow-up communications… all thanks to technology.
Case Studies: The University of Tennessee and University of Arizona
The Benefits of Social Media:
- Build relationships before students set foot on campus—bring students together around a common interest, or engage them with counselors to address unique challenges.
- Instantly give students personalized answers and get your message out – no need to wait on e-mail or direct mail to communicate with thousands of students.
- Cost savings—no postage, printing, or long-distance rates apply for social media software.
- Combine technology with human interaction—you never lose the personal touch with students.
- Capture important data for future marketing efforts, and integrate it easily into your CRM.
- Set up occurs in a matter of minutes, and tools are run with little interference.
- Branded to your institution's look, feel, and language, allowing you to keep your message consistent.
