EMT® Answer
A university Web site is one of the top places potential students come to find information about an institution—and one of the first places you can lose them if they can't find what they need quickly. Hobsons' EMT Answer is a tool to make certain that every Web site is addressing all of its prospective students' questions as quickly and accurately as possible.
EMT Answer is a dynamic online FAQ system that answers students' questions instantly and builds a continually evolving answer content database as more students use it. The system ultimately cuts down on e-mail and phone inquiries requiring direct response from university staff, freeing their time to focus on more impactful recruiting efforts.
EMT Answer gives institutions the ability to:
- Increase staff productivity
- Track, understand, and adjust to students' most frequently asked questions
- Take control of incoming inquiry flow
- Better understand prospects
- Instantly deliver relevant answers
- Provide consistent responses
- Efficiently populate, modify, and manage the answer library

