Made-Offer conversion campaigns

Maximising the chance of converting offered students into enrolled students

Our Made-Offer service ensures that all the students you have made offers to receive proactive follow-up.

A university undertaking a conversion campaign with us will send their Hobsons Made Offer Adviser lists of students who have been made offers. Their adviser will then contact all of these applicants directly. They will ask the student if they plan to accept the offer and help them with any queries. If the student does not wish to accept, we will try to find out why, and log the reason.

It is often the case that the student has simply not received their offer – a situation that, once identified, can be immediately rectified to ensure conversion to enrolment.

We have run specific offer follow-up campaigns to improve the conversion rates from offer to enrolment at four of our Service Centre institutions:

  • Birmingham City University
  • Coventry University
  • London South Bank University
  • Richmond University

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Having piloted our offer management service in specific target regions, these universities have seen such improved results that we are now following up on all their made offers, as well as handling all their international student enquiries from the first point of contact.

Find out more by contacting us via e-mail: adarninsuang@hobsons.com or phone: 0207 250 6600.