Webcast Archives
Hobsons hosts interactive online events to highlight the latest topics, products, and services in education. This fosters a sense of community online and provides on-demand access to helpful information at Hobsons and within the field.
INFLUENCING THE INDIVIDUAL: WHAT INTERNATIONAL PROSPECTIVE STUDENTS REALLY THINK?
The competition for international students is becoming increasingly complex. Recently, there has been significant attention given to the threat of courses in non-English speaking countries. This coupled with government initiatives in the UK, Canada and Australia perceived to either restrict or increase the flow of international students has put international student recruitment in the UK under the spotlight. After the completion of the most detailed research of its kind, Hobsons have investigated how international students make their decisions when choosing to apply to study in the UK. Listen to Adrian Mitchell, our Head of Research & Reporting on our findings and why it is so important to engage the individual, not the whole cohort.
BUILDING RELATIONSHIPS THROUGHOUT THE STUDENT JOURNEY
Where’s your next student coming from? This is a question that plays on many student recruiters’ minds throughout the application lifecycle. But what are we doing to alleviate the pain? Catch up on this session led by Tim Waldron our Head of Business Development to find out about what you can do to build and maintain relationships with students throughout their applicant journey. Daniel Falls, our Customer Solutions Consultant will then look into how you are communicating your university to your prospective students.
Offer Conversion Campaigns
Catch up on this webinar to hear how small process changes can have a big impact on offer to enrolment numbers, particularly for international students.
New innovations in personalisation
This webinar provides an insight into some of the cutting edge personalisation techniques being used globally including personalised videos, micro sites and virtual orientation.
Looking ahead for ways to improve admissions processes in 2013
A chance for anyone involved in admissions to catch up on our oversubscribed June session. Our paperless application tool, ApplyYourself is used by over 1500 universities and colleges globally. View this webinar and hear how ApplyYourself has made a difference for them.
VIRTUAL ORIENTATION APPLICATION PRODUCT DEMONSTRATION
Catch up on this product demonstration of our new application to aid student recruitment.
The application walks students through detailed orientation steps that are customised and institution specific, such as registration, scheduling, financial services, meeting with an adviser, health care, and getting to know the campus.
A New Vision for CRM in Higher Education
View the slides of this keynote presentation from the Intelliworks users conference, Personify Education. The presentation details the evolution of CRM in higher education and outlines the road ahead.
Enrolment Management Evolution
Learn how an incremental approach to CRM can radically change how you manage your enrolment marketing, recruitment, and admissions.
From enquiry to enrolment; the business school experience
Business schools understand that students have diverse experiences and expectations. In a special session tailored for business schools, we will discuss how to maximise prospective student experiences as they move from enquiry through to application to enrolled student.
How leading universities handle their admissions
Hear how our ApplyYourself online application has made a difference at universities and colleges globally, including Bristol University and the University of East Anglia here in the UK.
Learning-Centered Marketing
Want to more effectively manage all stages of your recruitment funnel? Find out how institutions like yours have made purposeful connections with students and boosted results with segmented messaging and learning-centered marketing.
Strategy + Technology = CRM Success
Learn why relationship management is a strategy-first proposition, enabled by powerful CRM technology.
The changing student journey to enrolment
The student population has become large and diverse where student expectations are as varied as their experiences. Hear how universities are responding and learn about the critical areas where your institution can make a difference, particularly from enquiry to enrolment.
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