Case Studies

The success of our company begins with the success of our clients. Hobsons is committed to working with institutions to deliver the education solutions and services they need to improve efficiency and effectiveness and streamline systems, programs, and operations. Find out how education institutions around the world have partnered with Hobsons to deliver meaningful results.


Annenberg School for Communication at The University of Pennsylvania

The Annenberg School for Communication partnered with Hobsons to manage its entire student enrolment lifecycle, from initial enquiry management and program marketing to application review and admissions processing. This resulted in the school’s ability to increase prospects by 95% and inquiries by 125%.

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Birmingham City University

Birmingham City University (BCU) is one of the largest universities in the UK. The University’s popularity has grown tremendously in recent years; between 2008 and 2010 BCU had the highest rise of UCAS applications of any Midlands university. In using the Hobsons Education CRM Suite they have transformed their enquiry management and communications to prospective students.

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Birmingham City University also uses our Managed Services to increase conversion rates, reduce blockages in enquiry handling and improve the consistency and quality of response to their international student enquiries.

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Brandeis University

Upon implementing Hobsons’ GRE Search Service, Brandeis enjoyed an immediate increase in applications—75 additional applications in the first year of use— that could be directly attributed (using the school’s e-mail tracking system) to the Search Service.

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King Abdullah University of Science and Technology

KAUST knew that the world-wide publicity generated by their visionary new university would generate thousands of student enquiries and applications. With very limited time for implementation KAUST turned to Hobsons for a reliable online application system and a robust CRM that together would streamline their application process.

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Saint Joseph’s University

Saint Joseph's University (SJU) contracted with Hobsons in an effort to increase the university’s number of student connections and applicants. In addition, recruitment professionals at the university wanted to reach prospects with more diverse geographic, racial, and ethnic backgrounds. By partnering with Hobsons, SJU would be able to enjoy increased exposure and reach a greater number of student prospects.

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Universita Cattolica del Sacro Cuore

The use of VIP Page and e-mail campaign has revolutionised how the Università Cattolica del Sacro Cuore communicates with prospective students and Connect CRM use eliminated manual processes and automated instead.

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University of Birmingham

The Hobsons Connect CRM has enabled the University of Birmingham to engage with high-quality students through a range of different personalised communication tools including emails, letters, mailings, events and surveys.

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University of Illinois at Urbana-Champaign

After implementing ApplyYourself, the University of Illinois at Urbana-Champaign reduced its application processing time from 6-8 weeks to 1-2 weeks and was able to cut the admissions staff in half.

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University of Liverpool

The University of Liverpool worked with Hobsons to boost conversion rates and reduce the administrative burden on its recruitment team. Connect CRM streamlined their processes and enhanced their relationships with students.

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