University Of Limerick Partners With Hobsons To Enhance Their International Student Recruitment

07 September 2012

The University of Limerick has recently formed a partnership with Hobsons, the leader in recruitment, communication, and student success solutions for higher education.  The partnership will see Hobsons supporting the University of Limerick’s enquiry and offer management and conversion processes for international students.

Professor Paul McCutcheon, Vice-President Academic & Registrar comments; “Universities in Ireland have been challenged to increase the numbers of international students by 50% by 2015.  The University of Limerick was recently voted best Irish University globally for international student experience and working with Hobsons forms a key part of ensuring that we continue this success. Hobsons will help the University to diversify our international student body and increase further the support for them right from their first enquiry.”
Kenny Nicholl, a director at Hobsons added: “We are delighted to be partnering with the University of Limerick, the first Irish university to use our enquiry and offer conversion service. The University of Limerick is a leader for student experience, in particular the way that they deal with prospective students. I am confident that working with Hobsons will allow the University of Limerick to reach even greater success and to attain their new strategic recruitment objectives.”

Josephine Page, Head, International Education Division said: “Overall the satisfaction ratings of our international students are very high. We want to work with Hobsons to target new markets and encourage excellent students to join us for a great experience on campus.  I have been impressed with the feedback from other institutions working with Hobsons.”  Kenny Nicholl adds “We know how tough the global international student recruitment market is, particularly when you’ve been set such challenging targets.  Because of the partnership commitment on both sides, in just under a month we were able to embed the service in the universities’ existing processes and start seeing immediate results.”

About Hobsons Enrolment Management Services

The student recruitment market is becoming more competitive with prospective students requiring increasingly personalised and effective communications.  Hobsons uses a powerful mix of personal multi-lingual communication alongside cutting edge technology to nurture an institution’s relationship with a prospective student through to enrolment.

• Hobsons have handled over 8 million enquiries for our education partners
• Hobsons are typically up to 50% more cost effective than an agent
• Hobsons have helped institutions over a 3 year period to improve their enquiry management to enrolment conversion by up to 43% and offer to enrolment by up to 95%
   

The Hobsons Enrolment Management Service allows institutions to efficiently target international, domestic and online students, ensuring cost effective student recruitment and dramatically increased conversion rates. It offers a reliable and intuitive approach for institutions of all types and sizes.

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