Hobsons To Support Swansea University with their International Student Recruitment
Hobsons will be working with Swansea University to support their enquiry and offer management process for international students
16 April 2012
Swansea University has appointed Hobsons, the education sector’s leading specialist provider of enquiry and offer conversion services, technology products and integrated marketing solutions.
Hobsons will be working with Swansea University to support their enquiry and offer management process for international students. The additional support will enhance conversion rates as well as ensure that international students receive a high level of personalised service from the university, from first enquiry right through to enrolment.
Professor Alan Speight, Pro-Vice-Chancellor (Student Experience and Academic Quality Enhancement) said of the appointment:
“At Swansea University, we pride ourselves on having an outstanding and personalised student experience – and for us, this should start at enquiry stage. We’ve been impressed by the results that Hobsons has achieved working with other universities in the UK and Australia. We want to continue to attract high quality international students to Swansea, and Hobsons can offer the service we need to help potential applicants feel encouraged and supported, whilst ensuring that the whole process is expertly managed. We’re looking forward to working together and seeing some really positive results.”
Kenny Nicholl, Director at Hobsons added: “We’re really enthusiastic about working with Swansea University, as we know our work with international students complements what the university wants to do as a whole in terms of improving the student experience and developing relationships with prospective students. We will be working with Swansea University to establish best practice processes in student enquiry and offer management, and look forward to seeing the impact of our work together.”
Swansea University is a research-led university that has been making a difference since 1920. The University community thrives on exploration and discovery, and offers the right balance of excellent teaching and research, matched by an enviable quality of life. The University has recently embarked on an ambitious campus expansion and development programme that will enable it to double in size and further enhance the student experience.
Hobsons works with over 50 universities. The managed service for both domestic and international students, has improved conversion rates for international students at UK universities by up to 43%.
Please direct all media inquiries to the attention of Hobsons’ Marketing and Communications Manager Marie Clark at +44 207 250 6622.

